Privacy policy.

This Privacy Policy describes how ANCR Ltd. ("ANCR," "we," "us," or "our") collects, uses, and protects the personal information ("PI data") you provide when you use our website and mobile application ("Belay"). We are committed to protecting your privacy and ensuring the security of your personal information.

**1. Information We Collect**
1.1 **Personal Information:** When you use our website or Belay application, we may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, and any other information you choose to provide.

1.2 **Usage Information:** We may also collect non-personal information about your use of our website and Belay application, such as your IP address, device information, browser type, and pages visited. This information helps us analyse trends, administer the site, and improve our services.

**2. Use of Information**
2.1 **Providing Services:** We may use the personal information you provide to us to deliver the services offered through our website and Belay application, respond to your inquiries, and communicate with you about our products and services.

2.2 **Improving User Experience:** We may use the information we collect to personalize your experience on our website and Belay application, improve our services, and tailor our content and offerings to better meet your needs.

2.3 **Marketing and Promotions:** With your consent, we may use your contact information to send you promotional materials, newsletters, and other marketing communications about our products and services. You may opt out of receiving these communications at any time.

**3. Data Sharing and Disclosure**
3.1 **Service Providers:** We may share your personal information with third-party service providers who assist us in providing our services, conducting our business, or servicing you, such as hosting providers, payment processors, and marketing partners.

3.2 **Legal Compliance:** We may disclose your personal information as required by law, regulation, or legal process, or if we believe that disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

**4. Data Security**
4.1 We take reasonable precautions to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.

**5. Your Rights**
5.1 You have the right to access, correct, or delete your personal information at any time. You may also request that we restrict or object to the processing of your personal information, or request data portability.

5.2 If you have any questions or concerns about our use of your personal information, or if you would like to exercise any of your rights, please contact us using the contact information provided below.

**6. Cookies**
6.1 Our website and Belay application may use cookies and similar technologies to enhance your experience, analyze usage, and personalize content and advertisements. You can control cookies through your browser settings and other tools.

**7. Children's Privacy**
7.1 Our website and Belay application are not intended for use by children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the contact information provided below.

**8. Changes to this Privacy Policy**
8.1 We reserve the right to update or change this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on our website and Belay application. We encourage you to review this Privacy Policy periodically for any updates or changes.

**9. Contact Us**
If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us at:
ANCR Ltd.
7 Haldan Road
London
United Kingdom
E4 9JJ

info@hellobelay.com

**Effective Date:** 17.4.24

By using our website or Belay application, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.